Panneko

Panneko centers around comfort-driven baking, with a focus on soft breads, sweet pastries, and warm, familiar flavors. Their language emphasizes care, simplicity, and process, highlighting hand-kneaded dough, slow rising, and thoughtfully prepared ingredients.

Our approach was to reflect that sense of warmth and intention through a restrained visual system. We leaned into bold typography, earthy tones, and tactile imagery to support the brand’s emphasis on texture, craft, and coziness.

The resulting direction captures Panneko’s calm, inviting atmosphere while providing a clear and flexible foundation for how the brand shows up across digital and physical spaces.

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