Mama Chow

Mama Chow pulls from Chinese culinary traditions and pairs them with a bold, character-driven tone centered around spice and personality. The brand embraces intensity in a playful way, using heat, humor, and strong visual cues as core elements of its identity.

Our role was to translate that energy into a graphic system that felt loud, expressive, and approachable. We focused on punchy typography, illustrated characters, and high-contrast color to support the brand’s voice while keeping layouts clear and flexible.

The resulting direction reflects Mama Chow’s spirited attitude and poster-style aesthetic, creating a cohesive visual language that carries across promotions, print, and digital touchpoints.

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